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The logo for the new Dungeons & Dragons Immersive Quest experience set against the background of a red fire-breathing dragon.

Dungeons & Dragons: The Immersive Quest Heads to the US

After a successful premiere in Toronto, Canada in late 2024, the live interactive experience known as Dungeons & Dragons: The Immersive Quest will now be heading to the US, with the show first touching down in Plano, Texas. The event, which has been officially licensed by Wizards of the Coast and designed by Vibrant Studios, is all-ages experience that’s blends live theatre, amusement park rides, escape rooms and audio-visual technology to bring D&D to life.

The US version of the event will run October to November 2025 and tickets are available for purchase now via the official website. So just what can D&D fans expect when they enter the Immersive Quest? Below, we break out all the details.

A photograph of a life-sized owlbear statue from the new DnD Immersive Quest Experience in Toronto, Ontario, Canada.

What Is “Dungeons & Dragons: The Immersive Quest”?

Dungeons & Dragons: The Immersive Quest is a 60 minute interactive experience that involves players exploring a massive environment, where they’ll interact with actors, solve escape room-style puzzles and explore unique environments.

The experience starts inside the lobby, you’re surrounded by a ton of D&D artwork, including a photo op station that includes cutouts of a variety of creatures, including a goblin, elf wizard, mindflayer and dragon. There’s also a check-in desk where you receive an RFID-embedded wristband, which you’ll use throughout the adventure to interact with various elements.

A photograph of a dragon gate from the new DnD Immersive Quest Experience.

After check-in, you enter into an antechamber where a guide in full costume explains what lies ahead. You’re then led into the character selection room, arranged in an X-shaped layout with four alcoves representing the available classes: Fighter, Wizard, Rogue and Druid. Each alcove contains class-specific props (like armor or robes), a giant tome describing the class, and a wristband scanner to officially select your role and difficulty level (Easy, Normal or Hard).

The room also includes a range of lighting effects, audio narration and a few interactive moments from the guide who will show you how to use your new abilities (for example, you can gesture while wearing your RFID band to cast various spells). Once all the players have made their selection, the DM casts a “spell” to open the door to the next area and you officially begin your adventure.

A photograph of the Dungeon Master giving a tour at the new DnD Immersive Quest Experience.

The next room is a themed recreation of the infamous Yawning Portal tavern from the Forgotten Realms, where actors playing a tieflling, human wizard and elf druid introduce you to the quest. They explain that the city of Waterdeep is under attack from a red dragon who has stolen a magical crystal that protected the city from draconic invaders. It’s up to you to retrieve the crystal and restore order.

The room is further rounded out by high-res OLED screens that are designed to look like windows showing the outside world. During the actors narration, the scenes dynamically change from peaceful city to dramatic chaos, complete with magical attacks and darkening skies.

A photograph of an actor dressed as a tiefling speaking with audience members at the DnD Immersive Quest event in Toronto.

From here, you’re free to explore the main dungeon area. A “Dungeon Master” staff member is also available to assist and offer tips. Scattered throughout the dungeon are 10 interactive stations, each representing different adventuring challenges.

These include memory games with an Intellect Devourer, psychedelic visuals inside a giant mushroom, pun-filled advice from skeletons in coffins, and a “lava crossing” using rune-marked pillars. More physical challenges include a reaction game fighting a Roper, testing keys on a mimic chest, tracing spells to cast magic, and sneaking past a Beholder’s eye rays. There’s also a Gelatinous Cube sensor display and petting an Owlbear to find its purring sweet spot. Throughout the dungeon, pieces of a hidden phrase can also be found to earn bonus experience points.

A photograph of a player walking over "trapped" stone columns at the DnD Immersive Quest event.

Once you’ve completed all the tasks and gained enough experience point, you can then proceed to the final confrontation: a battle with the red dragon. In this room, you’ll stand on vibrating platforms facing a massive curved screen that displays the dragon. The battle mechanics are simple. You wave your arm to attack and hold a “stop” gesture to block the dragon’s fire breath. Your attack visuals change based on your class, but the gameplay is otherwise identical no matter what class you picked.

A photograph of a life-sized beholder statue at the DnD Immersive Quest experience.

With the dragon defeated and the crystal recovered, you can then return to the Yawning Portal Tavern where you’re given a final wrap up. Of course, like most events, you’re then ushered into the gift shop where can look over a wide range of D&D merchandise, including books and accessories. Themed snacks and drinks (both of the alcoholic and non-alcoholic variety) are also available.

Almost all of the staff are also fully dressed in D&D costumes and remain in character virtually the entire time. You’re also able to go in costume if you choose. One thing to note is that you aren’t allowed any video or photography while you’re in the premise, although you can snap plenty of photos in the main lobby.

A photograph of an actor dressed as wood elf working in the gift shop of the DnD Immersive Quest experience in Toronto.

When does D&D: The Immersive Quest Experience run from?

The Plano, Texas version of Dungeons & Dragons: The Immersive Quest starts on October 15th, 2025 and will end sometime in November (depending on interest). Pre-sale tickets launch September 2nd, 2025. and general tickets will go live on the official website September 3rd, 2025.

The event is expected to sell out quickly, so if you’re interested you’ll probably want to pre-order as soon as possible.

A photograph of several of the themed food and drink options at the DnD Immersive Quest experience.

How much are tickets to “D&D: The Immersive Quest”

There are currently a variety of pricing options available. General admission tickets start at $34.90 USD. You can also purchase VIP versions that include discounts and exclusive merchandise. There are also family packages available (although the event is only available for kids ages 8 and up). Bear in mind that this covers only the full 60 minute experience, although you can always hang around afterwards at the gift shop and have a few snacks and drinks.

A photograph of a life-sized Mimic treasure chest statue at the DnD Immersive Quest experience.

Final Thoughts

The Immersive Quest isn’t the only live D&D multimedia event taking place this year. In fact, there are several similar events, including the off-Broadway improv show The Twenty Sided Tavern (which opened in New York and is now touring the US) and Universal Studios Hollywood’s Fan Fest Nights. The premiere of Dungeons & Dragons: The Immersive Quest in Toronto, however, saw over 30,000 people attending, resulting in an extension of the event, so it’s likely the show in Texas will see a similar reception.

You can pick up your tickets and learn more on the official D&D Immersive Quest website.

More D&D News Coverage

For more from the world of Wizards of the Coast, visit our D&D News page.

A photograph of Dungeons & Dragons Fanatics Publisher, Jason Volk.
Jason Volk is the Publisher of Dungeons & Dragons Fanatics and lives in the wilds of Western Canada. He has been playing D&D for over 25 years and is a huge fan of Dragonlance and the Forgotten Realms. His favorite character of all time was a Necromancer named Neek who spent most of his adventuring career resurrecting the corpses of slain monsters. When he’s not playing TTRPGs, Jason enjoys video games, Magic: The Gathering, Warhammer 40K, watching football and spending time with his wife and adorably nerdy children.
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